Yes, the owner of a domain].com may be annoyed, but to be fair, perhaps they should rethink that address. Then they’ll be alerted that the addresses don’t match and will fix the problem.ĭoing so will add some friction to your sign-up process and could increase drop-off rates, but if you’ve had problems with typos in email addresses, or you foresee it could be a problem, this is likely a worthwhile trade-off. That way you know that the email address is probably right, since there’s a decent chance that if the user typed the address wrong the first time, they’ll get it right on their second try. That’s a pretty common tactic to ensure an email address is correct, but go one step further by not letting them copy and paste from the first email field into the second one. Require them to enter their email address twice and check that they match All of those results negatively impact your sender reputation, which harms your ability to get emails into your customers’ inboxes.īut don’t worry – here are 5 best practices to help you prevent typos in your customers’ email addresses when they fill out your sign-up form. One wrong character in an email address can create a bounce-back, or it can put your message in the wrong person’s inbox, which can lead to them clicking the unsubscribe link, filing a spam complaint, or simply never opening the email. It’s the first line of defense against ensuring that your customers provide correct email addresses. Creating and executing a warm-up plan before you start sending emails from a new IP addressīut you may not have considered one place that can negatively impact your recipient list and lead to a poor sender reputation: your sign-up form.Making your emails worth people’s effort to open them and click a link or two.Honoring unsubscribes as quickly as possible.
You know that it impacts how the digital gatekeepers at Gmail, Yahoo!, and other email providers view your sending domain, so you’ve been keeping best practices in mind by: You’ve been diligent about your sender reputation.
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